Originally Published by The Star News
South Bay comic book sellers expect a small jump in sales this week as a sold-out Comic-Con 2017 sends local fans who do not have tickets into their neighborhood shops.
“My sales are actually a lot better during Comic-Con,” said Ed Sandburg, owner of Comics-N-Stuff, in a phone interview. Comics-N-Stuff is a small chain of local comic shops founded in National City with stores in Chula Vista and Otay Mesa.
Sales used to drop in Sandburg’s stores in the early years of Comic-Con because customers were buying at the convention. Now it has grown so big and sells out so quickly, Sandburg says local fans don’t go to Comic-Con as much as they used to.
The convention is expected to draw more than 130 thousand attendees to San Diego this year.
“So instead of going to Comic-Con our regular customers will stop by our stores and they’ll go downtown to hang out and people watch,” he said. “And it brings a lot of out of town visitors into the stores.”